Posts tagged TV
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Mad Men & The War on Women, 1.0
The following is a guest post I wrote for Bitch Flicks Indie Spirit Film Festival reviews; original here.
It’s not easy being a lady in the working world today. We’re still fighting for equal pay for equal work, freedom from workplace harassment, and the right to decide what grows (or implants itself) in our uteruses. In all honestly, it’s not terribly different from the drama unfolding at Sterling-Cooper-Draper-Pryce every Sunday night, which is exactly the reason my baby boomer mother can’t stand Mad Men: “I lived it,” she says with exasperation, “why would I enjoy watching it over again?”
Do the liberal-arts educated, Anthropologie-clad millenials fawning over Betty Draper Francis’ silk scarfed bouffants see the irony my mom pointed out? As a card (or more accurately, BA) carrying member of the club, I’d like to say that we do. I’d be hard pressed to find a ladyfriend without a reproductive rights war story of her own, from sanctimonious pharmacists offering unprescribed admonitions to early morning drives across state lines to a clinic. While the scarier aspects of Mad Men-era reproductive health (Betty’s twilight sleep birthing experience from season three, for starters) seem like a far-off nightmare to today’s twentysomethings, neo-conservatives’ war on women makes it clear that such arcane threats may not be so distant.
Take abortion. Considering it’s still a litmus test for sociopolitical values, you’d think among pre-civil rights Americans the topic, let alone the execution of the procedure, would be a taboo subject. Right? Not quite. When mad man Roger Sterling impregnates his on again, off again secretary side piece Joan Harris (née Holloway), he immodestly assumes she’ll want an abortion and offers to pay to “fix” the situation. But Joan decides to keep the child, leaving her husband, surgeon Greg Harris, in the dark as to the child’s paternity, thereby reclaiming her body and sense of agency. By her own admission, Joan’s terminated two prior pregnancies, so her decision isn’t based on moral grounds. Craving motherhood and disappointed by a number of fertility misfires with Greg, Joan forges her own path. The implicit consequences of Joan’s choice are clear, but Roger and Joan’s extramarital affair is far healthier than her wedded life, and it seems fitting that the baby Joan seeks is born from her relationship with Roger.
It doesn’t take much to beat Joan and Greg in the healthy relationships department, though. Shortly after introducing Greg, and depicting his less-than-chivalrous behavior, creator/writer Matthew Weiner blows the lid off Greg and Joan’s curious courtship with a maddening rape. Forcing himself on an unwilling Joan in her boss Don Draper’s private office, viewers come to understand Joan’s options: quietly endure sexual violence to be a respected doctor’s wife and mother, or continue in limbo as a single working woman with no respectable chance at a family. While it’s Greg who commits the rape, it’s the cultural castigation of single, working mothers that forces Joan’s hand, leading her into the arms of a sexual predator.
This same stigma precludes Peggy from motherhood, leading the (sometimes) Catholic secretary-cum-copywriter to go through with her pregnancy but put her child up for adoption. Resident Sterling-Cooper-Draper-Pryce cad Pete Campbell (runner-up to Dr. Harris for most egregious husband of the 20th century) is the father of Peggy’s child, sure to be the first in a line of many illegitimage offspring for the the account executive. Though their dalliance has little effect on Pete – with the exception of a few seasons’ worth of sidelong glances and shifty elevator rides between the two – Peggy’s determined resilience to continue her career unblemished is both a triumph and a tragedy. As one of the agency’s brightest creative stars, Don’s up-and-coming ingenue, Peggy conveys confidence in choosing her career over motherhood. But she isn’t without regrets, which she reveals to Don over diner coffee: “Do you ever think about it?” he prods. “I try not to,” Peggy reflects, “But it comes out of nowhere sometimes. Playgrounds.” The line is drawn out, mumbled, underscoring Peggy’s pain. Elizabeth Moss (who plays Peggy) told Vulture.com that it was her favorite line of the season, suggesting how strongly modern women relate to Mad Men’s female characters.
This same stigma precludes Peggy from motherhood, leading the (sometimes) Catholic secretary-cum-copywriter to go through with her pregnancy but put her child up for adoption. Resident Sterling-Cooper-Draper-Pryce cad Pete Campbell (runner-up to Dr. Harris for most egregious husband of the 20th century) is the father of Peggy’s child, sure to be the first in a line of many illegitimage offspring for the the account executive. Though their dalliance has little effect on Pete – with the exception of a few seasons’ worth of sidelong glances and shifty elevator rides between the two – Peggy’s determined resilience to continue her career unblemished is both a triumph and a tragedy. As one of the agency’s brightest creative stars, Don’s up-and-coming ingenue, Peggy conveys confidence in choosing her career over motherhood. But she isn’t without regrets, which she reveals to Don over diner coffee: “Do you ever think about it?” he prods. “I try not to,” Peggy reflects, “But it comes out of nowhere sometimes. Playgrounds.” The line is drawn out, mumbled, underscoring Peggy’s pain. Elizabeth Moss (who plays Peggy) told Vulture.com that it was her favorite line of the season, suggesting how strongly modern women relate to Mad Men’s female characters.
In Rosengate’s aftermath, the conversation on working mothers is more fraught than ever. “’Working mother’ is a redundant phrase” is the neo-conservative right’s new mantra, and I won’t begrudge them the satisfaction of believing it. But let’s not pretend that the stay-at-home-mom is the equal of the working mother. It’s an affront to parents of all backgrounds: those with the luxury to choose an at-home parent over a second income and those whose finances dictate the decision. Mad Men’s place on the cusp of this working mother’s revolution is telling, yet quietly disheartening for its glaring proof that we’ve entered a regressive era for reproductive rights.
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Google Steps Up Its Game
Android Market, Google Music, and Google eBookstore Rebrand to Google Play
Let’s play word association, shall we?
Apple: iPods, stickers, earbuds, iPhones, Safari, hipsters, coffee shops, MacBooks, iTunes, white, Steve Jobs, QuickTime, iPads
Android: cell phones, that little green robot………… and oh yeah, aren’t they owned by Google?
In short, it’s safe to say brand recognition is an issue for Android, Google’s mobile platform. If customers can’t identify a brand, how will they know where to purchase its products and services?
On March 6 Google took its first step to repair that missing link, launching Google Play as a one-stop-shop for Android apps as well as games, books, movies, and music for viewing on desktop or mobile browsers. Wrapped up in a neat bundle, all of Google’s entertainment services are now easier for customers to access, whether they’re Android owners or Gmail account holders.
Google’s foray into mobile in 2008 quickly found success - they’re the number one mobile platform in the world - but that celerity came with a cost. The platform’s rapid growth since its release is largely due to the proliferation of Android-compatible devices, not consumer awareness of the brand itself. That’s a dangerous strategy, as users who pick up an Android-compatible device simply because their mobile carrier provided it to them have no loyalty to the brand.
What does Google Play mean for competitors like iTunes and Amazon? Google isn’t giving up this market without a fight. For now, Apple “owns” music and Amazon “owns” books, but with a streamlined entertainment market, Google can siphon away Apple and Amazon customers who use Google apps like Gmail, YouTube, Google Chat, Google Maps, and Google Docs. Where better to find new customers than your own backyard?
