I followed my gut this afternoon, to a place I’m not sure I want to be. I stayed the course, refused to settle, and forged on in the direction of my dreams.
I’m not sure if I was right. I have some second thoughts. But when I escape this limbo, I’ll know I was.
In need of an afternoon pick-me-up, I stumbled across this video from Virginia Miracle, formerly of Ogilvy PR and now Spredfast (also a St. Catherine’s RVA grad, small world!), on the top 5 criteria sought by Ogilvy Digital in new talent:
Warning: may cause agreement-induced whiplash among digital media-philes
Considering the digital field’s explosion since the filming of the video (2010), it’s no wonder Virginia is now EVP at a leading social CRM start-up. But her thoughts are as useful to candidates as they are to recruiters: to move forward, you need a strategic plan to achieve your goals. And if your goals ≠ what the agency needs, you graciously bow out.
The realization is reassuring tonight, as I second guess my gut.